This list incorporates the possible questions which will be used for the final examination in this course. The final examination will be a take-home exam including six questions, four of which must be answered. This final examination will be emailed to class members not later than Thursday, 6 December 2001. It will be due at the beginning of the final examination period.

1. Explain the differences between banners, buttons, and interstitial advertising. Evaluate the advantages and disadvantages of each type of advertisement. Include as part of your discussion which types of tactics (incorporation of motion, sound, other rich media enhancements) are useful with each type of advertising and why.
2. Evaluate the major types of Web hosting: self-hosted, co-locating, total outsourcing. What are the main issues involved in determining which is best for your company? What are the advantages and disadvantages of each? Provide examples of companies which might prefer one form over the other.
3. In "Ten Ways IT and E-Biz Projects Are Different," David Smith argues that traditional Information Technologies tactics and strategies often do not work in an E-Business environment. Please evaluate his ten points (see your "Readings" page for the link). Do you agree or disagree with him? Provide examples.
4. Schlosser & Kanfer (in Schumann & Thorson’s Advertising and the World Wide Web) argue there are ten potential benefits of advertising online. They also argue that (at the time of their writing) many on-line advertisers were somewhat disillusioned about the effectiveness of online media in achieving these benefits. To what extent do you believe Schlosser & Kanfer’s findings would be different in 2001? Please deal with each of the potential benefits, including evaluating the state of the art and indicating if you believe it is a benefit worth focusing on.
5. Jennifer K. Meyer, in "The Adoption of the World Wide Web by Marketers for Online Catalogs: A diffusion analysis" (in Schumann & Thorson’s Advertising and the World Wide Web), discusses the various reasons for adopting a Web-based catalog order system, and the perceived obstacles to such adoptions. Please evaluate the "online catalog" industry. To what extent do you believe the Web is changing the nature of the catalog ordering/shopping system? How important is a Web-based catalogue system today? Who’s shopping online, anyway, and why would this be important to them?
6. Select a web site belonging to one of the following companies: Ford Motor Company, PepsiCo., Hilton Hotels, and Century 21 Real Estate. For the company you have selected, please identify: the type of site (as noted in Alexander & Tate’s Web Wisdom), whether product is available for purchase or is linked in some fashion, the extent to which this company assumes knowledge of its product by those who surf to the site, the ease of use of this site, etc. Evaluate the overall site quality and experience, provide examples, and grade the site.
7. Bayne argues that there are certain types of "acceptable online advertising." Based on the advertising methods we have discussed, please identify what forms of advertising practice are "acceptable" in an online world. What forms of advertising would be classified as problematic or "litter on the information superhighway"? Given your evaluations, why might marketers choose the "unacceptable" forms? Explain, and explore some of the newer methods of advertising online.
8. In "From Spam to Stern: Advertising Law and the Internet" (in Schumann & Thorson’s Advertising and the World Wide Web), Sandra Davidson notes that many old laws of advertising still apply to the new media and should still be taken into consideration when advertising is crafted. What are three of the various types of laws which must be dealt with? Explain each as it applies to the ‘net. To what extent are these laws facing new challenges because of the way the Internet media function? How may such challenges be dealt with? Where are the biggest areas of abuse, and how should companies try to resolve problems?