Instructor

Dr. Deb Geisler
Ridgeway 403
Phone: 617/573-8504 (office)
  978/777-3204 (home, before 10 p.m.)
  617/742-6982 (departmental fax)
Email: dgeisler@acad.suffolk.edu
Office hours:  MWF 1-3; M 3-4 (Other hrs. by appointment or drop by.)

Course description

 “New Media and New Markets” examines the impact of the Internet and other new communication technologies on advertising, public relations and marketing.  Students will analyze the creation, design and effectiveness of Web pages, banners, buttons, interstitials and other new media formats.

Texts
 

Alexander, J. & Tate, M. (1999).  Web Wisdom.  London: Lawrence Erlbaum Associates.

Bayne, K. (2000).  The Internet Marketing Plan, 2d ed.  New York:  John Wiley & Sons.

Schumann, D. & Thorson, E., eds. (1999).  Advertising and the World Wide Web.  London:  Lawrence Erlbaum Associates.

Assignments

Assignments in this course will include:

· 4 Individual analysis papers
· 2 Group analyses
· 2 Web site assignments
· 1 Final examination

Assignments will be distributed in hard copy and will also be available at http://www.clearether.com/ or http://www.cas.suffolk.edu/geisler/Web/771/.  In addition, a final examination will be given.

Grading
 

Grading in this course will use the standard grading scale outlined in the Graduate Student section of the University catalog.  Grading will be done on a numeric scale, based on the following:

A = 93-100    B+ = 87-89    C+ = 77-79
A- = 90-92    B = 83-86       C = 73-76
B- = 80-82

Please note that any grade lower than 73 is a failing performance in the M.A. program.  All numeric grades will be totaled and weighted, and the final grade in this course will be based upon the total figure.

Cancellations

In the event that New England's unpredictable weather makes course cancellations necessary, we'll cope with it.  The University will announce necessary weather-related cancellations on local radio stations and on the switchboard.  If you call the university during times of inclement weather, you will be told whether or not classes have been cancelled.  If the university is closed, DO NOT COME IN.  I won't be here, either.

Cancellations because I get sick are unlikely.  If they happen, I will arrange for your due assignments to be collected and will telecommute, where possible.

Academic Dishonesty

Cheating, plagiarism and other forms of academic dishonesty are repugnant to this instructor.  Students found engaging in academically dishonest acts will be failed for the assignment and failed for the course.  The student's name will be forwarded to the academic dean and the dean of students for further disciplinary action.  THERE WILL BE NO EXCEPTIONS.

Week      Date                Readings                                    Assignment

1                 Sept. 10

2                 Sept. 17                 S&T, 3-70
                                                A&T, 1-17

3                 Sept. 24                 S&T, 71-98                                                Analysis #1
                                                A&T, 18-69

4                 Oct. 1                    S&T 99-118

5                 Oct. 9                    S&T, 119-174                                            Analysis #2
                                                A&T, 70-99

6                Oct. 15                   S&T, 175-216                                            Group Analysis #1
                                                A&T, 100-136

7                Oct. 22                   S&T 217-264                                             Web Page #1
                                                B, Ch. 1-3
 

8                Oct. 29                   S&T 265-308                                             Analysis #3
                                                B, Ch. 4-5

9                Nov. 5                    B, Ch. 7-9                                                  Group Analysis #2

10              Nov. 14                  B, Ch. 10-12, 14

11              Nov. 19                  B, Ch. 13, 15                                               Web Page #2

12              Nov. 26                                                                                    Analysis #4

13              Dec. 3                                                                                      Take-home exam

Final examination period:  Dec. 10, 5:30 p.m.