New Media & New Markets
Assignments
In addition to major written assignments in this course,
you will also find week-by-week assignments here which require you to navigate
the Web and find specific sorts of material. You may be required
to evaluate this material. Please read each assignment carefully.
Hard copies of the assignments will be distributed in class.
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Week 2: Analyze a web site.
Full text of the assignment is available here.
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Week 3: Find five advertising
sites online. Rank them from 1-5 (1 is poor) and bring the URLs,
together with your rankings, to class.
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Week 4: Analyze three sites'
banner and button advertising. Assignment
is here.
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Week 6: Please complete the
assignment about the DoubleClick
controversy.
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Week 7: The first Web
Page assignment is now available.
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Week 8: The first group
assignment is now available.
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Week 9: At the risk of making
things too easy, you've already got the group assignment.
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Week 11: Analysis
#4 asks you to look at online branding effectiveness.
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Week 12: The possible
questions for the final examination may be found here.
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